Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

Sunshine inspiration!

This month…

Crafting at sea with Prima • I’ve been so delighted to hear from some of the friends we made on our Crafting at Sea cruise with Ambassador earlier this year. And share their gorgeous makes…

prima loves • The enduring charm of spots and stripes

‘Sometimes I wish I was a bit more like Kathy’ • One of the most iconic characters on the streets of Walford, EastEnders legend Gillian Taylforth looks back upon her fascinating journey in soapland

POSTCARDS FROM PARADISE • Drift away in seafaring style; think relaxed linen, sensational swimwear and, of course, nautical stripes

HOLIDAY HITS • Upgrade your summer style with these pursefriendly accessories that will take you to the beach and beyond

THE Prima SUBSCRIPTION JUST GOT BETTER

The JOY of an ALLOTMENT • The theme for this year’s National Allotments Week, from 11 to 17 August, is Wellbeing. Five women reveal how their lives have changed for the better by spending time on their plot

Our family holidays IN COLOUR • The 1960s and 70s were the decades many of us changed from using black-and-white film in our cameras to capturing those treasured shots in technicolour. Here, six women reveal the snaps that meant the most…

‘We sold our home to SAIL ROUND THE WORLD’ • Stressed at work, Jenevora Swann, 56, and her husband, Fergus, made a big, bold decision. But would they regret it?

Are you using the RIGHT EMOJI? • They’re a quick way to show how we’re feeling, but at times we can end up inadvertently sending the wrong message! Context is key. Here’s a guide to some of the most popular…

‘FATE brought us together in the most incredible way’ • Stranded on a Moroccan mountain, Jane Johnson thought she was going to die. But one random phone call changed everything. Here the Cornish author reflects on an unlikely but lasting love story

‘PEOPLE’S CAPACITY TO CHANGE surprises me every day’ • Louise Cowell, 48, from North Norfolk, decided to retrain as a probation practitioner. Here, she shares why she’s happier at work than she’s ever been

Ask prıma • Got a tricky question? Our experts have all the answers, so go ahead and ask us anything…

Cloudpillo • Prima’s Karen Swayne tests out a new adjustable pillow. Here’s what she thought…

Save 20% at Rose & Nancy

prima saver • Expert advice from money-saving champion Mel Hunter on consumer rights and how to squeeze the most out of life for less

Lose yourself IN A BOOK THIS SUMMER • If you’ve lost your love for reading, here’s why and how to rekindle it. Not only will getting stuck into a good book reduce your stress levels and up your wellbeing, it’s been shown to delay the onset of dementia, too. Need help choosing? Here are 25 reads we recommend…

‘My ultimate summer read’ • We asked some of our favourite authors for the book that says summer most to them

SUN LOUNGER SELF-HELP • Make the most of having time to think about what you want

READ BEFORE YOU WATCH • Enjoy these classic books before they are made into film adaptations

A WORD IN YOUR EAR • If you’re planning any...